Hurtigruten Group reports record strong booking numbers
With booking levels almost 50% higher than pre-pandemic levels, Hurtigruten Group reports record strong demand for 2022 small-ship experiences.
As Hurtigruten Group reports its first-quarter results, the expedition cruise operator’s updated booking report shows very positive signs on the travel industry’s post-pandemic comeback.
Across Hurtigruten Expeditions, the world’s largest expedition cruise company, and Hurtigruten Norwegian Coastal Express, bookings for 2022 are currently 45% ahead of bookings for 2020 as of the same time in 2019.
“There is a huge pent-up demand for travel, and we see a substantial and growing demand for authentic adventure travel. After a very challenging year and a half for the entire travel industry, we are extremely excited about our step-by-step return to operations,” said Hurtigruten Group CEO Daniel Skjeldam.
While bookings for 2022 are already well ahead of the pre-pandemic levels, recent positive news on travel restrictions being lifted and the introduction of vaccine passports to ease international travel has further accelerated bookings over the past 30 days, according to Hurtigruten Group.
“Over the years, we have seen a trend that travelers seek out truly unique travel experiences, with an extreme increase in demand for the type of small ships / big experiences adventure travel we offer. But the pandemic has dramatically pushed this development forward,” added Skjeldam.
“Companies offering unique and more sustainable experiences – such as small-ship expedition cruises – are perfectly positioned for a quicker and stronger post-pandemic comeback,” concluded Skjeldam.
Hurtigruten Group CEO Daniel Skjeldam. Photo: Rune Kongsro/Hurtigruten
Some highlights from the updated Hurtigruten Group booking report includes:
- Bookings for 2022 are currently 45% ahead of bookings for 2020 as of the same time in 2019.
- Positive booking momentum for 2H 2021 has further improved over the last 30 days, following positive news on the potential lifting of travel restrictions for vaccinated travelers this summer.
- 2022 booking inflow over the last 30 days is 101% higher than the 2020 booking inflow for the same 30-day period in 2019. If adjusted for re-bookings, the growth in new bookings is 34% compared to the same period in 2019.
As 2020 was highly affected by the pandemic it is relevant to also compare to 2020 booking levels as of the same time in 2019.
For the latest Hurtigruten Group booking report, please go here.
For Hurtigruten Group Q1 report – and details on Q1 earnings call - please visit Hurtigruten Group Investor Relations.
About Hurtigruten Group
Hurtigruten Group is the world’s leading adventure travel group, offering unique small-ship and land-based adventures from pole to pole – and anywhere between. We take our guests to the most spectacular areas of the planet, offering a mix of pristine wilderness and visits to genuine local communities.
Hurtigruten Group is revolutionizing the travel industry’s approach to sustainability, allowing us to offer authentic local experiences while leaving a footprint we are proud of – both in nature and with the communities we visit.
Our commitment to safety is as absolute as our passion for exploration. Safeguarding our guests, colleagues, partners, wildlife, nature, and the communities we visit will always be our number one priority. Everyone on a Hurtigruten adventure will always be – and feel – safe, comfortable – and excited!